Forest Finds by Cassidy

Forest Finds by Cassidy is an online shop where my friend creates custom needlefelted items. I collaborated on the logo design for her shop with her. The initial idea was for the logo to be based on the design elements and colors of Swedish embroidery. She decided to sketch up a design for the border of flowers, vines and leaves to pick up on this type of design. I took her sketch into Procreate and rendered it digitally in both black and white and in color for her business cards, labels and for her shop online. I also created hand lettered typography that resembled elements of the illustrated border around it.​​​​​​​​​​​​​

Once her business cards and labels came in, I decided to pose them outside with some of her creations for some photography to display both of our efforts on this logo project.