For this project, we had to design a wine label as well as a poster advertising our brand. Originally, I used an illustration of a pierrot clown I drew as my art and designed the rest of the label as well as the poster around that theme. More recently, I wanted to rebrand, redesign and create another wine to theoretically sell with the original. Shown below, is both the rebrand and the original project.
For the rebranded project, I wanted to come from the angle of a real company rebranding a real product. To accomplish this, I wanted to create a social media campaign image. In this image, I have rendered two wine bottles that both include my own digitally illustrated labels.
In the original project, I had used my own pencil illustration edited digitally for the label design. For the poster design, I used my own original photography for the image.